DIGITAL SPACE MARKETING, LLCCharlotte, NC   |   (704) 241-3112   |   emansfield@ds-marketingllc.com
Framework

Topic Authority Map

This methodology page documents the Topic Authority Map as an internal planning framework.

Purpose

Use the framework to create a consistent decision process across strategy, execution and measurement.

Steps

  1. Define the decision or operating question.
  2. Collect the relevant evidence.
  3. Score or organize the inputs.
  4. Assign owners and implementation dates.
  5. Review outcomes and update the model.