{"id":274,"date":"2026-10-01T21:51:00","date_gmt":"2026-10-01T21:51:00","guid":{"rendered":"https:\/\/ds-marketingllc.com\/?resource=demand-generation-brief"},"modified":"2026-10-01T21:51:00","modified_gmt":"2026-10-01T21:51:00","slug":"demand-generation-brief","status":"publish","type":"resource","link":"https:\/\/ds-marketingllc.com\/?resource=demand-generation-brief","title":{"rendered":"Demand Generation Brief"},"content":{"rendered":"<p>This resource provides a structured starting point for Demand Generation Brief.<\/p>\n<h2>How to use it<\/h2>\n<p>Adapt the fields to the organization, assign owners, capture assumptions and retain a dated review trail.<\/p>\n<h2>Included sections<\/h2>\n<ul>\n<li>Objectives<\/li>\n<li>Inputs<\/li>\n<li>Priority actions<\/li>\n<li>Owners<\/li>\n<li>Review date<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A practical B2B marketing resource.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"footnotes":""},"discipline":[8],"industry":[],"resource_type":[25],"class_list":["post-274","resource","type-resource","status-publish","hentry","discipline-growth-strategy","resource_type-template"],"_links":{"self":[{"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=\/wp\/v2\/resource\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=\/wp\/v2\/resource\/274\/revisions"}],"wp:attachment":[{"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274"}],"wp:term":[{"taxonomy":"discipline","embeddable":true,"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdiscipline&post=274"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Findustry&post=274"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/ds-marketingllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fresource_type&post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}